Do Your Customers Know They Are Important to You?

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		Good customer service is critical to having a great business. It’s important to take whatever steps are necessary to ensure that our customers WANT to stick with us for the long haul. Spending some extra time and money now ensures us that 10 years down the road, we will still be serving these loyal customers and they will be referring us on to their friends.
		It is less expensive to retain a current customer than it is to find new customers.

		Look at these statistics given by Emmet C. Murphy and Mark A. Murphy in their book, Leading on the Edge of Chaos.
		Acquiring new customers can cost as much as five times more than satisfying and retaining current customers. Depending on the industry, reducing your customer defection rate by 5% can increase your profitability by 25 to 125%!
		According to the U.S. Small Business Administration and the U.S. Chamber of Commerce, 68% of customers leave because they are upset with the treatment they have received. In other words, these customers did not feel appreciated! Showing Appreciation to Your Customer is as simple as 1-2-3. Take the time to really listen to your customer and understand what they need from you. In today’s world, the business that sets itself apart by really listening will gain a customer for life. This simply means that you treasure the relationship with your customer more than you care about selling something. According to “The Go-Giver” by Bob Burg and John David Mann, Your true worth is determined by how much more you give in value than you take in payment.” It’s very rewarding when you know that your customers are confident in the relationship you have with them and want to stay loyal to you because they know that you truly care about them as a person. There is TRUST between the two of you. Do you have a way to reward your customers when they refer other business to you?

		This can be as simple as sending out cards thanking them for their business and for any referrals that they make. We all remember those who treat us in a special and genuine way. In some cases, adding a small gift or gift card may be just the extra gesture that will show them how much they are appreciated.

		Taking the time to nurture your business relationships is a great characteristic as a business owner. When someone first of all values the relationship we have with them, then in turn will be led to value our product or service. As a result, we will be spending a lot less time looking for “new” customers who are here today and gone tomorrow simply because we didn’t take the time to nurture the relationships we have with them.

		Word of mouth advertising is the most sought after marketing plan in the world of business!

		It’s the type of advertising based on good relationships! Remember these simple yet important points:
		Serving your customers should be your first priority. Customers want to have a relationship with us based on integrity and trust. Our customers want to and deserve to feel appreciated. Our customers will refer their friends and family to us if they have a good experience doing business with us and feel we truly are genuine. When they feel valued first as a customer, we will gain their trust. It's all about GIVING!
		Making sure your customers stay happy and loyal has never been easier!
		START NOW…..CHANGE THE WAY YOU DO BUSINESS! \| Get started NOW \| Watch this 3-minute video which explains in a nutshell how it works!
		Your solution to making sure your customers know they are important to you is as simple as APPRECIATING them in a way that is real and tangible. This simple tool will give you a way that will let them know that your relationship is first and foremost and you are here to serve them. Set yourself apart from your competition - Make sure YOUR customers know they are valued and appreciated.